Image Source: Youtube
It might be built into our DNA to shop for brand-name clothing and accessories - not all of us, but I would say a lot of us. Even if there's a cheaper alternative, we'll go with the brand name just because ... well ... of the name.
But when it comes to spending thousands of dollars more on a piece of jewelry, things change, especially for a regular guy or gal, like you and I. Because, apparently, big brand-name jewelry stores as you'll see in the video below are charging an arm and leg more for their jewelry than lower brand names for the same exact item.
I understand that there's something special about being able to say that you bought your yourself, your partner, friend, or anyone jewelry from Cartier, but paying that much more for it sure is a tough sell, at least for me it is ... then again it's just my opinion.
Let me know what you think. Would you still buy from a big brand? Is it worth it?